Control & Nourishment is the name of the game with the Dauntless Pomade. This is an “unorthodox waterbased pomade” or a water-soluble formula that doesn’t harden in the hair. It was designed to be both effective in the hair for styling, as well as nourishing the hair and scalp. It has a smooth and creamy consistency to allow for easy application and styling, but its sticky and tacky to hold it there when you're ready. On top of that, its made with over 10 different oils and extracts including Hydrolyzed Keratin Protein, which results in smooth and shiny hair while also reducing frizz and flyaways. This pomade will literally heal your hair and scalp while its holding it in place. Why should your product just sit there doing nothing while its holding your style? Dauntless Pomade also features their signature line fragrance "fearless", which is a smooth cologne type scent. This product was not tested on animals, and never will be.