Layrite Cement is a high hold, water-based styling clay that delivers a clean, matte finish that will last all day. Use this intense clay as it grips and binds individual hairs together to thicken and shape, creating dry, messy textured looks or volume with extreme fullness and definition. Its pliable formula allows you to reshape and rework your style throughout the day, yet still maintain incredible hold. Ultimate performance Cement will stand up to anything, yet washes out easily and won’t leave build-up behind. Benefits include: Incredible, all-day hold with a clean, matte finish - Intense hold yet allows you to reshape and rework it throughout the day. - Leaves hair looking and feeling clean and natural – not hard, stiff or weighed down - Hold so strong, it will stand up to almost anything – stays in until you wash it out. - Never flakes - Extreme hold for all types and lengths of hair - Layrite signature Mild vanilla scent. How to use: Rub a small amount of Cement thoroughly between palms until product softens. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold, the more matte the finish.