O'Doud's Matte Paste has finally arrived and trust us, it was worth the wait. Easily achieve natural, voluminous, and textured hair styles that stay locked in place all day. Use on slightly damp hair for tight, clean, textured styles, or on dry hair for maximum volume and matte finish. Use a blow dryer for even more volume and texture. Natural waxes, clays, and oils provide a strong, malleable hold that will leave your hair strong and healthy. O'Doud's Matte Paste is water soluble so it washes out easy, offers a cedar citrus scent and a firm hold.